ROAD TO NOWHERE
About
Road to Nowhere was created by two fashion designers with the mission to create authentic, eclectic and unique jewelry to be sold locally.
Alyssa Johnson and Kelsey Krekeler met in their second year at the University of Cincinnati where they found commonalities in their aesthetic, aspirations, and values. They formed their brand during their last co-op quarter as an entrepreneurial endeavor.
They shaped their special set of skills through a variety of different internships in the fashion industry. While learning a great deal from all of their experiences throughout school and internships, they felt they were missing something. They wanted the chance to bring their own passion and creativity to life. Close to graduation, they realized there was a certain niche in the jewelry market that they knew they could fill.