“The apple tree” Jewellery Design
“The apple tree” jewellery was founded in 2005 in Bangkok, Thailand, born out of the frustration of being unable to find jewellery that is different from everything else on the market. Therefore, seeking to create jewellery pieces which combine whimsical elements with the qualities of estate jewellery, the brand “The apple tree” started.
“The apple tree” designs are characterised as simple, fun and sweet, and yet having just enough edge with their humorous overtones. We love the clean lines and witty attitudes found in familiar items, therefore our designers combine simplicity with a mixture of a sense of humour, youthfulness, and a bit of nostalgic detail.
The inspirations in each design come from simple objects in everyday life; be they the current popular culture, childhood memories, or just simply the appreciation of the aesthetic beauty of things - and then we deliver them in quirky manners.
Each “The apple tree” piece is handmade and is crafted individually with love and care in every detail. This makes each piece unique and different. By using traditional approach in jewellery-making, we hope to reassure that each piece retains its personal touches and also make sure each piece will be special and treasured. Our jewellery are intended to create the feel-good feeling, which truly reflects the heart of the brand character – fun and sweet.